Cosmetic Label Packaging

When creating a label and packaging for a cosmetic item, aesthetics are obviously an important factor. You want something crisp and clear that attracts your target market, but there is also more than mere aesthetics when designing. Here are some…

Labels for small containers

As a valuable marketing tool, product labels are being designed with much more innovative methods and techniques. Factors such as label font, colours, messaging and materials are all proving to be effective in attracting consumer attention. But including so many…

Choosing the right imagery for your product label

Product label design is an intricate process that requires many facets – correct text content and style, captivating colour, material quality and imagery. All of these need to work together to effectively translate your brand message and capture a loyal…

Eco-friendly Label Trends

With the pervasive nature of social media in consumer culture, consumer awareness is at an all-time high and this means suppliers need to label all products carefully. Sustainability is becoming a key ingredient when putting together a consumer-friendly product so…

Do’s and don’ts of label design

When it comes to product marketing, label design is one of the most impactful tools at a brand’s disposal. Product labels communicate directly with the customer, and can be the deciding factor between competitor offerings. A simple guide to the…

Current food and beverage packaging trends

While the world contends with one of the most far-reaching crises of modern time, we are starting to see the unforeseen impact the COVID-19 pandemic is having across all sectors. From health to socio-economic challenges, nothing is being overlooked, and…

Best Food Product Labels

Food and beverage labels serve a number of purposes for the company and consumer, such as marketing, product awareness and vital ingredient listing. What are the best durable label options for food products? Because of the extreme temperatures and constant…

Create food labels that consumers can trust

The modern consumer is not only incredibly aware about nutritional benefits of packaged food, but also quick to dismiss brands that underestimate their intelligence. With the food and beverage market as competitive as it is, brands should be cementing loyalty…

What are Self-Adhesive Labels?

Pressure-sensitive or self-adhesive labels are used as a form of packaging to differentiate various products across a range of industries. They are customised to fit differing product shapes, sizes and storage conditions, and are incredibly popular because of their versatile…

Label Trends for 2020

When it comes to making your brand stand out in 2020, one of the most visually effective ways is through a unique product label. The past year has seen massive advancements in the manufacture and production of product labels with…

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